When faith leaders and community partners gathered in Pulaski County to learn more about Arkansas’s new 10:33 Initiative, one message came through clearly: this work is meant to live far beyond any single administration.
Morgan Warbington, the director of faith-based initiatives for the Office of Sarah Huckabee Sanders, emphasized that the initiative is intentionally designed to be embedded in local communities — not housed solely in government offices.
“We don’t take this lightly,” Warbington told the group. “It’s a wonderful opportunity and the beautiful thing about 10:33 is the magic sauce of how it will last after governors come and go. This is something truly that will last forever, because we want to embed it into the communities we are giving it to.”
That permanence, she explained, comes from partnering with people who are already doing the work — churches, nonprofits, and volunteers who are feeding the hungry, clothing the poor, and walking alongside families every day.
“You guys are already doing those things,” she said. “And that way it’s going to make a lasting impact in our state.”
Rather than positioning 10:33 as a top-down program, Warbington framed it as a shared responsibility — one that depends on local ownership.
“I tell people all the time, what makes me nervous about the 10:33 Initiative is not that I don’t believe in what we’re doing,” she said. “It’s that the ball is not in my court. It is in your hands to help us spread this across the state.”
Her words underscored a central theme of the initiative: government can help build the framework, but lasting change happens when communities step forward.
The 10:33 Initiative — named after the Parable of the Good Samaritan in Luke 10:25–37 — aims to combine technology, faith-based engagement, and coordinated case management to move individuals from crisis to career.
“The initiative isn’t another government welfare program; it’s a groundbreaking project carefully curated to give Arkansans a hand up, not a handout,” said Governor Sanders. “By leveraging the power of technology and connecting Arkansans in need with faith-based and community partners willing to help, this initiative will strengthen families and transform lives.”
The technology powering the initiative will be HopeHub, a collaborative case management and data-sharing platform developed by Restore Hope that is already being used in 19 Arkansas counties and communities in Michigan, Iowa, and Canada. HopeHub connects individuals with community advocates who help address immediate needs — such as food, housing, and transportation — while also coordinating long-term solutions in employment, healthcare, and stability.
The 10:33 Initiative is built on a simple but powerful idea — that families in crisis deserve coordinated, compassionate support, and that faith communities play an essential role in making that possible. By connecting churches, community organizations, and public agencies through shared systems and relationships, the initiative aims to reduce fragmentation and ensure families aren’t left navigating complex challenges alone.
But as Warbington made clear, success depends on participation.
She noted that it is not a program owned by one office or one organization. It is a movement meant to be carried by communities — sustained by relationships, service, and a collective commitment to neighbors in need.
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